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Media, Testimonials, & Case Studies

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Vision Beyond the Game | Break the Huddle Podcast with Pastor Short-Tee and Dr. Keonna Farmer

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Keonna Farmer | TEDxYouth@LenoxVillage

The Importance of Accessible Equity for High School Females

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Appearance on an Episode of Talon Talk

Keonna Farmer, discusses the honorary doctorate that she recently received.

At just the age of 27, Farmer became the youngest recipient in the history of the Trinity International University of Ambassadors School of Business to earn the honorary doctorate.

Farmer also discusses her current career goals, life after college, and advice for soon-to-be graduates.

The Birmingham, Ala. native was named ASUN Newcomer of the Year and was a six-time recipient of the ASUN Newcomer of the Week honor in her lone year in the Navy and Gray

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The Birmingham Times | How Keonna Farmer Keeps Student Athletes in the Game

Champs and Success is more than the name of a business and mentorship program for Keonna Farmer, a former athlete and current physical education teacher in Jefferson County. It’s a lifestyle.

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Who is Dr. Keonna Farmer and what does she do?

Step into a world of inspiration and empowerment as I open up in this exclusive interview with Nayshae Jackson. Discover the heart behind my mission — what I do, why I do it, and the purpose that fuels my passion.

Join me on a captivating journey through triumph, resilience, and purpose as I share how every challenge shaped the woman and leader I’ve become.

Learn the mindset and strategies behind my relentless pursuit of success, how I turned obstacles into opportunities, and the lessons that can help you rise higher in your own journey.

This isn’t just an interview, it’s a story of power, purpose, and perseverance.

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WBRC Appearance

Take a look into the Good Day Alabama appearance on WBRC.

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Get Your Autographed Copy of Significance Magazine!

Discover the groundbreaking insights of Dr. Keonna Farmer in her exclusive feature article. As a renowned expert in the field of student-athlete branding, Dr. Farmer shares her powerful NIL framework, Niche, Image, and Lifestyle, empowering athletes to secure lucrative NIL deals.

With her unparalleled expertise, she is revolutionizing the world of athletics and redefining what it means to achieve true significance in sports.

Don’t miss out on this opportunity to elevate your game and learn from the best. Get your autographed copy of Significance Magazine today!

What People Are Saying About Keonna Farmer

To this day, I have not encountered a former student-athlete with as much drive as Keonna Farmer. This young woman has amassed countless accomplishments since I have known her. During her collegiate career, she maintained a high level of academic success while also finding the time to serve her community through ventures like the Miracle League and the Ronald McDonald House.

Keonna is an absolute visionary! She has the ability to create a detailed vision and then execute the plan precisely. I would 100% recommend Keonna to mentor young adults and student-athletes. After graduating from UAB, she worked in the Student-Athlete Support Services unit as a mentor/learning assistant. She was able to apply all of the skills that she learned as a student-athlete and assisted incoming student-athletes who struggled academically. It has been a joy watching her grow from a studious scholar-athlete to a business owner, mentor, and leader in the community. One thing I think makes Keonna different from others as a mentor is that Keonna is able to find a way to relate to almost everyone that she encounters, which makes for a great mentor/mentee relationship. I would describe Keonna as Relentless, Passionate, Innovative.

Joshua Young
Assistant Athletic Director for Student
Athlete Support Services, University of Alabama at Birmingham

“Keonna Farmer is great! Great personality and is a very great mentor & just an all-around great lady. Definitely a beautiful young lady I will love my daughter to always look up to. She runs an all-girls one-day convention through her community work and we have attended every year and took something away from it every time — from things about living your truth, building a business, dealing with bullying, and being confident about yourself as a young lady. What she does for not only my child but other young girls is amazing and she has so much more to do and I know she is going to continue to make young girls better and believe more in their self. The greatest thing about her is her passion! It really shows in all of her mentorships that this is what she was born to do. We love you and continue to shine bright and lead the young ladies behind you to a great future. Thank you for all you do.”

— Wakhetta Davis
Mother of one of my mentees

“Keonna is someone everyone needs on their team because she is a rarity — a strong leader and a team player in one. She demonstrates knowledge beyond her years, exhibited by her ability to bring people together in a joint effort to accomplish goals set before them and not lose herself in the mix of things. She is cool-headed and calm under pressure, allowing her to make excellent and sound decisions for the situation. I would describe Keonna as intelligent, persistent, decisive, adaptive, strong, confident, and insightful.”

— Shurman L. Riggins
Kimbro Success Academy, CEO & Founder, Riggins Coaching Institute, CEO & Founder From The Leadership Academy for Young Men, Executive Director

“As a parent full of knowledge and wisdom that shares this information with my child, I understand the importance of having a mentor while navigating through life. A mentor that is unbiased and not related to the mentee. After having an amazing experience with Keonna Farmer and her company, I knew her mentoring services would be even more amazing. Long story short, I was correct. Keonna created an experience of a lifetime for my child. I don't know what Keonna’s program entailed because my child was enrolled and not me, however I do know that it was powerful. The drive, motivation, and the joy that my child received during and after working with Keonna is unmatched. To hear my child share with me their appreciation for enrolling them in the program was heartwarming. ‘Thank you Mom for investing in me,’ were the words of my child. After the program, the actions that my child took were impressive. My child is an advanced student who has excelled even further since Keonna's mentorship program. Thank you Keonna for delivering such a premium service to our family. We can only wait to enroll our next child.”

— Sandra Daniels

Keonna is a Go Getter! A visionary with a heart for young women! A strong leader who models the characteristic of excellence for those she leads. I have the pleasure of knowing Keonna as a young athlete and now a young adult. She has always had a strong work ethic and quiet strength. She's always been mature and intelligent. I've known her to be a constant learner and always eager to be a budding entrepreneur. She has a bright future and a lot to offer young women, especially those who have similar aspirations.

Her experiences as a student and an athlete have equipped her to lead, mentor, and guide individuals as well as groups. As mentioned previously, I don't recall a time when Keonna has not been on a quest to learn and self-improve. That attribute for being thirsty for knowledge has allowed her to stay on a path of constant growth.

One thing that makes Keonna different from others as a mentor is that she is fearless! Mature and ambitious. Willing to speak up and professionally present, seek and conquer her goals! I would describe Keonna as Ambitious, Mature & Confident."

— JoVanka J. Ward, MAT
Head Women's Basketball Coach at Altamont High School and Founder & Executive Director of Alabama Heat Elite Exposure Basketball

Keonna conducted a diversity, equity, & inclusion training for our team, and it resulted in a complete transformation for our company. She was able to educate and equip us with the knowledge we needed to stay abreast of this now sensitive topic. We were also able to implement new strategies and set new measurable goals to push our culture forward to make us more inclusive for our employees, clients, and community.

Sandra DanielsCEO – Evolve Enterprise
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Gabby Mbakwe
Mother of University of Alabama football player Jaylen Mbakwe

I gained adequate knowledge on the financial aspect of college for athletes. Keonna was very knowledgeable about the many different financial sources available. The information is very helpful.

It’s always great to hear information from an outside source that doesn’t have any affiliation with the college. Not only did Keonna provide information on monetary options available, she also provided multiple life skill ideas as well as information on how to present yourself as an athlete because of the outlook others have on athletes.

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Chris Davis
Former Auburn Cornerback and San Diego Chargers Cornerback

What Keonna Farmer is doing for student-athletes and young adults is immaculate. Being an athlete and seeing the new rules and changes and how lost athletes were and still are after sports, the things she offers will make a tremendous difference for the now and future of student-athletes and young adults for their life after sports and college. After seeing Keonna work with student-athletes and young adults and seeing the transformations she made for them, I 100% recommend working with Keonna and I 100% support her.

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Mayor Bobby Scott
 Center Point, AL Mayor

“For the short time I've been Mayor of the city of Center Point, AL Ms. Farmer has been instrumental in her work with the city's youth. I've been to multiple events that she's hosted that showcases her desire and motivation to create change in a positive manner when it comes to young women. This is exactly what is needed in a number of cities around the country, and I am very fortunate to have her skills and knowledge available to me and my residents. I look forward to continuing a fruitful relationship with Ms. Farmer for the betterment of our community. Thank you!”

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Partnerships & Collaborations

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Charles Barkley
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Donna Orender
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Dr. Wendy Borlabi 
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Mayor Woodfin 
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Chris Davis-Auburn
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Case Studies That Speak
For Themselves

Real clients. Real strategy. Real wins.

Your results matter. That’s why each case study breaks down the exact moves, strategies, and executions that helped my clients grow, secure funding, expand their impact, and elevate their brand.


Below is a snapshot of each project—click to view the full breakdown.

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Nonprofit Impact & Funding Strategy

Tag: Nonprofit Growth
Title: Raising $50K+ in Funding Opportunities in 12 months or less
 

Preview Copy:
This organization came in with passion but no structure. I developed a funding roadmap, grant strategy, donor communications, and a community engagement system that positioned them for major corporate and foundation support.

Read Full Case Study
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